Rayna Lyn Demerre-Roxas
Sales & Marketing Director
Rayna has 16 years combined experience in IT Sales & Marketing, Business Development, Product Management and Operations.
At WolfPac Mobile Inc., where she spent 8 years of her I.T. career, Rayna worked in various roles as General Manager (founding member), then VP for Sales & Marketing to Chief Operating Officer. During her term as VP for Sales & Marketing in WolfPac, she managed the product and service development of mobile value-added services one of which became the Top Mobile VAS service peaking at a million hits/day within 2 weeks from launch just when mobile VAS were predominantly logos & ringtones. Rayna was also responsible for exporting WolfPac content & services to countries namely: Hong Kong, Singapore, Malaysia, US and Japan through direct telco engagements and strategic partnerships. Amidst stiff competition from other Content Providers, she managed & grew the business of WolfPac by launching fun SMS-based services, rewards and loyalty-driven promotions that achieved critical mass over extended periods of time.
Rayna has worked for various IT companies offering data, network management and security solutions (Net-X), channels management (Nortel), mobile applications development (WolfPac) and wholesale Internet connectivity and colocation services (First Cagayan Converge Data Center, Inc).
Rayna has a Bachelor's degree in Business Administration from Silliman University in Dumaguete City, Philippines.